In a world of specialty burgers and delicious toppings, the average bun just won’t cut it. That’s why we launched Pepperidge Farm Farmhouse™ Hearty Buns – a hearty, generously-sized bun with a deliciously soft inside and a dark golden top that allows for all the fixings of a great burger without falling apart on you.

The new line of Farmhouse Hearty Buns brings better-crafted buns to the commercial bread aisle in three flavors:

• Pepperidge Farm Farmhouse Hearty Buns Hearty White: classic white bun topped with the perfect amount of sesame seeds
• Pepperidge Farm Farmhouse Hearty Buns Rustic Potato: golden, buttery-tasting delicious potato bun baked to perfection
• Pepperidge Farm Farmhouse Hearty Buns Stone Ground Wheat: soft and lightly sweet braided wheat bun topped with bran flakes

“Our Farmhouse Hearty Buns are perfect for your special burger night at home with friends or family,” said Ama Auwarter, Senior Brand Manager, Marketing Bakery, Pepperidge Farm. “Everyone can load up their burger with all the toppings they want– these buns are made to handle more than just ketchup and mustard!”

Pepperidge Farm is supporting the product launch with a marketing campaign, which includes in-store signage, shopper marketing, bloggers and social media, coupons and recipes.

Pepperidge Farm Farmhouse™ Hearty Buns are now available in eight packs for $3.99 throughout the Northeast including Walmart, Target, Acme, Shaw’s, Stop & Shop, Giant, Food Lion, Hannaford and Shop Rite.

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About Pepperidge Farm
Pepperidge Farm, Incorporated, is a leading provider of premium quality fresh bakery products, cookies, crackers, and frozen foods. Based in Norwalk, Connecticut, Pepperidge Farm was founded in 1937 by Margaret Rudkin, an entrepreneurial homemaker who began baking fresh, wholesome bread for her allergy-afflicted son. For nearly 80 years, people have relied on Pepperidge Farm for its fresh bakery and snack offerings. Among the company’s most popular products are Goldfish^® crackers, Milano^® cookies, more than 50 varieties of fresh baked breads including Pepperidge Farm Swirl™, Farmhouse and Whole Grain, and frozen Puff Pastry, Layer Cakes, and Garlic Bread. The company is found in nearly ¾ of homes nationwide. Pepperidge Farm has been part of Campbell Soup Company since 1961. For more information, visit www.pepperidgefarm.com or follow Pepperidge Farm on Facebook and Twitter.